North of Now is a London-based consultancy specialising in research-led thought leadership for B2B organisations. In a market saturated with surface-level content, they help brands uncover meaningful insights, build authority, and lead conversations that influence their industries.
Their work combines strategy, research and editorial craftsmanship to turn intelligence into visibility and growth.
As a newly launched agency with a bold positioning, North of Now needed to establish its digital presence and articulate what makes its approach distinct. The task was to translate its strategic depth and editorial ethos into a clear visual identity and online experience that would resonate with senior decision-makers.
The goal: to create a brand and website that feel as intelligent and purposeful as the work itself — sharp, contemporary, and grounded in insight.
We worked closely with North of Now to craft a brand and digital experience that reflect its thinking-led identity:
Understanding how established consultancies communicate authority and where North of Now could stand apart.
Developing a visual and verbal language that balances sophistication with approachability.
Creating a streamlined digital platform that highlights their methodology, projects, and editorial voice.
The launch of North of Now’s new brand and website generated strong initial reactions from prospects and industry peers on LinkedIn, validating its clear positioning and visual presence. The feedback reinforced the value of its insight-driven model and set the foundation for future business development and client partnerships.
