Heron Tech, part of Heron Welder is a global leader in advanced joining and welding technologies for lightweight, high-strength materials used across mobility and industrial sectors.
The company develops precision-engineered solutions that push the boundaries of modern manufacturing and enable the next generation of sustainable mobility.
As Heron Welder prepared to launch its Heron Tech division in the U.S. market, the brand faced a lack of digital visibility and a fragmented online identity.
The challenge was to establish a cohesive digital presence that communicated Heron’s engineering excellence and innovation to a new audience, while aligning with its global brand expansion strategy.
EklipseLAB partnered with Heron Tech to craft a comprehensive brand and digital strategy:
Understanding key U.S. customer segments and their expectations in the engineering sector.
Benchmarking industry leaders to identify whitespace for differentiation.
Refining Heron’s visual language and tone to ensure global consistency and local relevance.
Developing a brand narrative focused on innovation, precision, and reliability.
Creating a responsive, future-ready digital platform to support the U.S. launch.
The new website positioned Heron Tech as a credible, forward-thinking leader in its field and provided a clear entry point for U.S. clients and partners. The launch was well received, strengthening brand perception and driving engagement across key audiences.
